HOLLYWOOD'S VIDEO GAME ACTORS GO ON STRIKE OVER AI CONCERNS

Without adequate protection, performers fear that generative AI could be used to replicate their voices, likenesses, or performances without their consent, potentially leading to job losses or unauthorized use of their work.

The strike will begin on Friday, 26 July, and comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros and Walt Disney Co, over a new interactive media agreement.

Fran Drescher, the president of the Screen Actors Guild-American Federation of Television and Radio Artists, said in a prepared statement that members would not approve a contract that would allow companies to 'abuse AI'.

'Enough is enough. When these companies get serious about offering an agreement our members can live – and work – with, we will be here, ready to negotiate,' Drescher said.

'Eighteen months of negotiations have shown us that our employers are not interested in fair, reasonable AI protections, but rather flagrant exploitation,' said interactive media agreement negotiating committee chair Sarah Elmaleh.